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BA (Hons) Fashion Management and Marketing

Duration :

3 or 4 years

About the Course

BA (Hons) Fashion Management and Marketing combines creativity with the commercial knowledge needed to succeed in the global fashion industry. You’ll explore how fashion brands are developed, promoted and managed while gaining an understanding of consumer behaviour, emerging trends and the wider fashion market.

Throughout the course, you may study areas such as fashion marketing, brand management, digital promotion, visual merchandising, consumer behaviour, trend forecasting, retail strategy and sustainable fashion. You’ll also learn how businesses respond to changing customer expectations and developments within the industry.

You may also be interested in:

BA (Hons) Fashion with Foundation Year – London
BA (Hons) Fashion Media & Marketing with Foundation Year – Manchester
BSc (Hons) Fashion Management and Strategy with Foundation Year – Sunderland
BSc (Hons) Digital Marketing
BA (Hons) Business Management and Entrepreneurship

Study Locations

London

Career Opportunities

    Fashion Marketing
    Brand Management
    Social Media and Content Marketing
    Fashion Buying
    Visual Merchandising
    Retail Management
    Fashion PR and Communications
    E-commerce
    Trend Forecasting
    Fashion Events
    Product Management
    Influencer Marketing
    Fashion Entrepreneurship
    Digital Marketing

The transferable skills developed throughout the course, including creativity, communication, commercial awareness, teamwork, problem-solving and strategic thinking, are highly valued by employers across the fashion, marketing and retail industries.

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